Veritasium is perhaps the most-viewed YouTube science channel out there, its videos often garnering tens of millions of views. This is due to its creative ability to illustrate some of the most abstract scientific concepts in relatable ways, part of which involves - you guessed it - slick motion graphics. I need not expound too much on how excited I get whenever they reach out with a cool new project for me to join.
Fiber Optics are so much cooler than I thought
Producer: Leah Yost
Art Direction: Emma Wright
Design & Animation: Andrew Wernette
The team needed help with a few scenes in a video about the improbable development of fiber optics: one with a graph depicting early spending by telephone companies; one illustrating a complex mathematical formula; and one showing the physics of light refraction. I played a major hand in designing and animating all of these (on top of AI-generated VO in place of yet-to-be-recorded human VO), although after it left my hands the final cut ended up heavily modifying one scene and totally eliminating the other.
Watch the full video here.
